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Importance of Agent Marketing

Beyond the expensive car or fancy clothing, a good listing agent lives and dies by marketing. Marketing sells homes. Ask to review a complete copy of the agent's marketing plan. Precisely, what is the agent going to do to sell your home?

Here is the bare-bones minimum you should expect:

  • Professional signage, including agent's cell phone number.
  • Lockbox. 
  • Daily electronic monitoring of lockbox access.
  • Follow-up reports on buyer showings / feedback to the seller.
  • Broker previews.
  • Incentives for broker / office previews.
  • Staging advice.
  • On-line advertising with a major newspaper site.
  • MLS exposure with 8 to 12 professional photographs.
  • Virtual tour.
  • Distribution to major Web sites.
  • Color flyers.
  • Financing flyers for buyers.
  • Minimum of 1 open houses, providing its location is a candidate.
  • Feedback to sellers on buyer sign calls and buyer showings.
  • Updated CMAs after 30 days.
  • E-mail feeds of new listings that compete.
  • Updates on neighborhood facts, trends and recent sales.
 Remember, no single tactic sells homes. It's a combination of all those methods that sell homes.
 
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